| AmeriGlide, a U.S.-based company that makes and | | | | products from other manufacturers, which require |
| sells products for the mobility-impaired, is a new | | | | substantial and expensive installation procedures, these |
| incumbent to the profit-rich industry. Not a big | | | | products are meant to be easy to install, and a lot of |
| organization in terms of its manufacture, AmeriGlide | | | | their design has been executed with this goal in mind. |
| nonetheless distinguishes itself successfully by a strong | | | | This strategy results in AmeriGlide's having some of |
| marketing focus, the offering of do-it-yourself stair lift | | | | the cheapest (read:least expensive) products in the |
| chairs, and their refitting and maintaining service. | | | | market. However, since their ease-of-installation was a |
| The marketing push from the company results in its | | | | primary design goal, one may presume that design |
| being one of the most putatively well known household | | | | may suffer in other areas. |
| names for stairlifts in the U.S. Its website is very heavy | | | | The company also has an extensive, and extremely |
| with call-to-action marketing, and it offers extensive | | | | profitable, maintenance and repair department. This |
| pre-sales services. Of note, its sales center is open | | | | department is responsible both for helping consumers |
| daily, inclusive of weekends, from 7 in the morning to | | | | with their product installations, and with refitting old |
| midnight; and is very adept at answering any questions | | | | models so that they can be sold once more. |
| prospective buyers may have. | | | | The company is fervently targeting the low end of the |
| The AmeriGlide company is very unique in its offering | | | | market, namely those who want to spend the least |
| of do-it-yourself stair lift chairs; which are stair lifts that | | | | amount of money for increased mobility. |
| consumers can themselves install. In contrast to | | | | |