Diverse Marketing Strategies for Those Living with Disabilities

Imagine yourself as the only means of financiallyother link-minded websites is key, writing articles for
supporting you. A little scary isn't it? In today'stheir newsletters and obtaining linkage to each others
economy, it is difficult living on a single income. This issites for added exposure is essential. Blogging - the
especially true for individuals living in Howard County,creation of an on-line personal diary - is fast becoming
although what a great place to call home. People willa way of creating additional exposure. The good news
gladly exchange dollars, for the exceptional quality ofis much of this, aside from the development of your
life, provided by a county, tucked away in the middle ofwebsite, is that it can all be done for free; the only cost
the beautiful State of Maryland.is the use of your time. You must be willing to commit
Now imagine, still you are the only one financiallythe time in order to secure new business, while never
supporting yourself, but suddenly you are faced with ahaving to leave your home office.
disabling medical condition, which ultimately is theTypically, when someone is initially faced with a
demise of your ability to work outside of the home,disability, streams of income become scarce. One is
providing your only source of income.forced to rely on savings, borrowing, or potentially
What are you going to do to support yourself? Andcollecting disability benefits. However, if none of these
what does this all mean as you begin to question yourare options, there are avenues to turn to in order to
life? Do you move back in with your mother? Do youjumpstart your business and financially support your
crawl under a rock or bury your head in the sand? Orendeavors.
do you spend the next several months crying, hoping itTerese Reamer, Employment Specialist for the Division
will all get better on its own?of Rehabilitation Services (DORS), a state agency
As a rational human being, you realize none of thesecomments "DORS is available to assist people with
are realistic options. So the question goes back to,disabilities in becoming self-sufficient and independent.
how are you going to support yourself?We provide services such as Career Decision Making,
While you are still of this earth, you must continue toVocational Training and Medical Rehabilitation. For
market yourself to fulfill your desires no matter thethose who wish to be self-employed, we provide
situation. How do you market yourself to find the bestguidance in writing business plans and in some cases
medical care when faced with illness? How do youwill grant funds for start up costs for small business
market yourself to seek Mr./Ms. Right? Or, mostventures. DORS has had a positive economic impact
importantly, how do you market yourself to provide anin Maryland because it helps support people by getting
adequate income?them back to work."
I am a person who lives with a disability. I also realize IIn conjunction with DORS, the Rise Project helps
must continue work in order to support myself. Andindividuals reach independence through
beyond that I still want to work because I feel I haveself-employment. Morris Tranen, President and CEO of
something to contribute to society.Rise states "We strive to remove some of the
Over the years I have discovered creative ways ofobstacles that challenge agencies and individuals with
marketing myself and obtaining exposure to a largedisabilities as they pursue self employment. We
number of people without ever leaving my homeprovide training for counselors and training for
office. With the invent of the Internet countless doorsindividuals with disabilities so they understand
have been opened to those who are not able toself-employment. We assist in developing viable
otherwise attend networking meetings or pound thebusiness plans and business expertise and consultation
pavement in search of new clientele. One sure fireto both the counselor and the consumer throughout
way of establishing credibility is to create a websitethe process of planning, opening and operating a small
and utilize search engine optimization. Networking withbusiness.