| The Disability Discrimination Act states
| |
| | program available at which shows how
|
| that service providers must not
| |
| | your site will look on a mobile phone.
|
| discriminate against disabled people. A
| |
| | 3. Your website will appear higher in the
|
| website is regarded as a service and
| |
| | search engines
|
| therefore comes under this law.
| |
| | By making your website more accessible to
|
| Some organisations are changing to their
| |
| | web users, you are also making it more
|
| websites, but many are seemingly not
| |
| | accessible to search engines. Search
|
| making the adjustments. Disabled people
| |
| | engines cannot usually understand images,
|
| don't access their website, they say, so
| |
| | JavaScript, Flash, audio and video
|
| why should they care?
| |
| | content. By providing alternative content
|
| There are, however, two very good reasons
| |
| | to each of these programs, search engines
|
| as to why businesses should start taking
| |
| | will have a better understanding of the
|
| these issues seriously:
| |
| | purpose of your website. The more
|
| 1. An accessible website will make you
| |
| | confident a search engine is of what your
|
| more money
| |
| | website is about, all other things being
|
| 2. An accessible website will save you
| |
| | equal, the higher it will place your
|
| money
| |
| | website in the search rankings.
|
| There are seven reasons for this being
| |
| | 4. You will not have to incur legal fees
|
| applicable:
| |
| | The RNIB (Royal National Institute for
|
| 1. Your website will be easier to manage
| |
| | the Blind) and the DRC (Disability Rights
|
| An accessible website separates the
| |
| | Commission) have been exerting pressure
|
| content (the words and images that we see
| |
| | on companies and the government to make
|
| on the screen) and presentation (the way
| |
| | their websites accessible. Indeed, the
|
| that these words and images are laid out)
| |
| | DRC is currently investigating 1,000
|
| of each page. Each web page has an HTML
| |
| | websites for accessibility ( If your
|
| (HyperText Markup Language) document,
| |
| | organisation's website is on this list
|
| which contains the words and images for
| |
| | then you can expect to be hearing from
|
| that page (the content), and calls up a
| |
| | them soon.
|
| CSS (Cascading StyleSheets) document that
| |
| | 5. The download time of your website will
|
| includes the presentation information -
| |
| | be significantly improved
|
| this CSS document is shared by all the
| |
| | Just 25% of UK web users are connected to
|
| pages on the website. To adjust the
| |
| | the Internet via broadband ( You can be
|
| layout of your website, you only have to
| |
| | sure that if your website takes much
|
| make changes in one file, saving
| |
| | longer than ten seconds to download then
|
| considerable time (and therefore money).
| |
| | many of your site visitors will be
|
| 2. Your website will be compatible with
| |
| | clicking away and you will lose their
|
| new browsing technologies
| |
| | custom.
|
| In the near future, the use of PDAs,
| |
| | 6. The usability of your website will be
|
| mobile phones and in-car browsers will
| |
| | enhanced
|
| all regularly be used to access the
| |
| | There is a certain amount of overlap
|
| Internet. The people making use of these
| |
| | between web accessibility and web
|
| new technologies are generally
| |
| | usability. It has been shown that a
|
| high-income individuals. In order to
| |
| | usability redesign increases the sales
|
| reach this lucrative target, you will
| |
| | conversion rate of a website by 100% (
|
| need a website that can work on these
| |
| | 7. You will gain good publicity
|
| machines. To test your website, try
| |
| | Make your website accessible to everyone
|
| accessing it on the Wapalizer, a free
| |
| | and you can tell the world about it.
|
