Maslow on My Mind: How Maslow's Hierarchy of Needs Affects Business and Society

Introduction: Maslow in the Big AppleAbraham Maslowpursuit of knowledge. Therefore, when it comes to the
was born in New York in 1908 to poor, uneducatedquestion of the most valid means for acquiring
Russian immigrants. He was the oldest of sevenknowledge of the world, Humanists reject arbitrary
children, and therefore pushed by his parents tofaith, authority, revelation, and altered states of
succeed in education where they had not. Originallyconsciousness.3. Humanism is a philosophy of
studying to be a lawyer, he found it to be of littleimagination. Humanists recognize that intuitive feelings,
interest and eventually shifted over to psychologyhunches, speculation, flashes of inspiration, emotion,
where he excelled. Maslow went on to receive hisaltered states of consciousness, and even religious
PhD in Psychology at the University of Wisconsin,experience, while not valid means to acquire
under the tutelage of Harry Harlow, famous forknowledge, remain useful sources of ideas that can
experimentation with rhesus monkeys and attachmentlead us to new ways of looking at the world. These
behavior. After some time he returned to New Yorkideas, after they have been assessed rationally for
and began studying human sexuality. In addition to thistheir usefulness, can then be put to work, often as
study, during the years of teaching, he had thealternate approaches for solving problems.4. Humanism
opportunity to meet many well-respectedis a philosophy for the here and now. Humanists
psychologists which further helped to shape hisregard human values as making sense only in the
thoughts on the human needs. The final event whichcontext of human life rather than in the promise of a
led Maslow to move in the humanistic direction camesupposed life after death.5. Humanism is a philosophy
from the study of the development of the concept ofof compassion. Humanist ethics is solely concerned
"self-actualization". It was this study that led Maslow towith meeting human needs and answering human
develop his famous Hierarchy of Needs Theory.[1]Foodproblems--for both the individual and society--and
for thought: What humans really needUntil Maslowdevotes no attention to the satisfaction of the desires
began to develop his theories, most studies on humanof supposed theological entities.6. Humanism is a
nature focused on biology, achievement or power torealistic philosophy. Humanists recognize the existence
explain the forces that drive us.Maslow postulated thatof moral dilemmas and the need for careful
there were five levels of basic needs that everyconsideration of immediate and future consequences
human attempts to attain:in moral decision making.7. Humanism is in tune with the
Externally-Satisfied Needs (basic needs that everyscience of today. Humanists therefore recognize that
individual must satisfy before they can progress).1.we live in a natural universe of great size and age that
Physiological - I'm hungry.2. Safety - I'mwe evolved on this planet over a long period of time,
scared.Internally-Satisfied Needs (needs leading tothat there is no compelling evidence for a separable
enlightenment and understanding.3. Social - I'm lonely.4."soul," and that human beings have certain built-in
Esteem - I can't.5. Self Actualization - I can!In the 1970s,needs that effectively form the basis for any
Maslow further split this hierarchy up into a total ofhuman-oriented value system.8. Humanism is in tune
eight levels:[2]1) Physiological: hunger, thirst, bodilywith today's enlightened social thought. Humanists are
comforts, etc.;2) Safety/security: out of danger;3)committed to civil liberties, human rights, church-state
Belonging and Love: affiliate with others, be accepted;separation, the extension of participatory democracy
and4) Esteem: to achieve, be competent, gain approvalnot only in government but in the workplace and
and recognition.5) Cognitive: to know, to understand,education, an expansion of global consciousness and
and explore; (new)6) Aesthetic: symmetry, order, andexchange of products and ideas internationally, and an
beauty; (new)7) Self-actualization: to find self-fulfillmentopen-ended approach to solving social problems, an
and realize one's potential; and8) Self-transcendence:approach that allows for the testing of new
to connect to something beyond the ego or to helpalternatives.9. Humanism is in tune with new
others find self-fulfillment and realize their potential.technological developments. Humanists are willing to
(new) (This concept is relatively new and manytake part in emerging scientific and technological
authors such as Dr. Stephen covey express similardiscoveries in order to exercise their moral influence on
views.)[3]Another way to look at the Needs is to breakthese revolutions as they come about, especially in the
it into "D-Needs" (Deficiency) and "B-Needs" (Being).interest of protecting the environment.10. Humanism is,
Maslow believed that the deficiency needs, oncein sum, a philosophy for those in love with life.
satisfied ceased to be a driving force for the individual,Humanists take responsibility for their own lives and
and they were then free to move upward torelish the adventure of being part of new discoveries,
developing themselves.If we follow the traditionalseeking new knowledge, exploring new options. Instead
hierarchical form, we can see that each need formsof finding solace in prefabricated answers to the great
the basis of the next need above it in the pyramid.questions of life, Humanists enjoy the open-endedness
Without these previous foundations, Maslow believedof a quest and the freedom of discovery that this
that it is impossible to move on to the next stage in theentails.What is holding us back?If reaching the summit
hierarchy.[4]In spite of the fact that it is veryof the mountain of self-actualization were easy,
well-known and intrinsically comforting, there seems toeveryone would be enlightened, happy, hard-working,
be little hard evidence that the theory actually appliescreative, and wealthy. We would all strive to take
to people in general. Even Maslow admitted to this.[5]Aresponsibility for our actions, and attempt to improve
learning experienceMaslow's Hierarchy of Needs hasthe situation around us by developing new and unique
had a dramatic influence on the field of education.ideas. Unfortunately, this is not happening. What is
Traditional beliefs regarding educational methodologyholding us back from reaching our "fully functional,
have shifted to a more humanistic approach, with thehealthy personality"?I concur with Maslow that society
focus on meeting the students' basic needs in order toand the education system are preventing individuals
assist them to progress.The most important goal infrom reaching their full potential. Here is what Maslow
education is to learn, followed by developing anhas to say on the matter:"The state of being without a
understanding of the material to retain it, and apply it insystem of values is psychopathogenic, we are
life. In order to do this, the students need to belearning. The human being needs a framework of
motivated enough to work hard to achieve this goal.values, a philosophy of life, a religion or
Without motivation to learn it is unlikely that thereligion-surrogate to live by and understand by, in about
education will succeed to the extent that it is intended.Inthe same sense he needs sunlight, calcium or love.
order to maximize this motivational desire, theThis I have called the "cognitive need to understand."
educators need to attend to the needs of the student.The value- illnesses which result from valuelessness
By understanding Maslow's Hierarchy of Needs,are called variously anhedonia, anomie, apathy,
teachers can work toward realizing the basic needsamorality, hopelessness, cynicism, etc., and can
that develop the foundation for higher learning, orbecome somatic illness as well. Historically, we are in a
actualization.Here is an example of how the schoolvalue interregnum in which all externally given value
can meet the basic needs of the students:If the schoolsystems have proven failures (political, economic,
understands that in order to function at school,religious, etc.) e.g., nothing is worth dying for. What man
students need the basic physiological needs satisfiedneeds but doesn't have, he seeks for unceasingly, and
before they can absorb their studies, they mayhe becomes dangerously ready to jump at any hope,
consider providing lunches if a great deal of thegood or bad. The cure for this disease is obvious. We
students do not have their own. This would then propelneed a validated, usable system of human values that
the learners to the next level. By fostering a trusting,we can believe in and devote ourselves to (be willing
safe environment, with a classroom social network,to die for), because they are true rather than because
and providing praise in the form of positivewe are exhorted to "believe and have faith." Such an
reinforcement from the teachers, the students will beempirically based Weltanschauung seems now to be a
able to focus on their learning.[6]A real example thatreal possibility, at least in theoretical outline." [12]If
has come up near the end of the 20th century withsociety is not instilling the proper values into the youth
respect to this is the problems that have arisen due toof today, they are unable to develop a healthy outlook
the beliefs on "special education". During the 70s andon life. This will hamper their journey to
80s when where the traditional beliefs of segregatingself-actualization. The education system is also
children with special needs (physical, intellectual, orcurrently not providing the proper morals, and positive,
emotional) was employed in the school systemnurturing environment for students in order for them to
anomalies arose that called into question these beliefs.grow. The schools need to focus on the areas of
It was believed that by placing these students inMaslow's Hierarchy of Needs that are deficient in the
separate learning atmospheres they would be able tostudent body, nurture them, and help their students to
learn at a pace more appropriate to their abilities,excel in ways that go deeper than just good
receive special attention and eventually progressgrades.Summary: Change Your Socks, Change Your
through the system to receive the same education atAttitudeIn the contemporary business world, a
the end of the program. As it turns out, this did notproduct-centered business style is no longer
happen and the children's learning wassuccessful. Companies must now, more than ever
hampered.[7]Managing expectationsFocusing on suchbefore, develop a consumer-centric approach to
human needs for successful motivation can verybusiness. The market is demassifying, and this means
easily be ported over to the business world andthat individual needs must be met.In order for the
applied in the field of Management. In fact, Masloweducation system to produce individuals that can reach
himself became fascinated with the field ofthe peak of Maslow's pyramid, the schools should also
management and attempted to explain the ability oftake a similar approach and rather than focus on the
good managers to motivate their employees using aproduct (education), they should instead focus on
solid understanding of the Hierarch of Needs. He evenmeeting the needs of the client (student). This will by
went so far as to regularly visit a high-tech company inno means be an easy task for it requires a
California to study the management practices in thetremendous amount of time and energy on the part of
1960s. Maslow discovered that managers who treatthe supplier (schools), but the end results will produce a
their subordinates with trust and respect created anmuch more satisfied customer who is able to benefit
environment that promoted a better work situation andfrom the interaction.Maslow lists 10 points that
improved productivity.Peter Drucker, the famouseducators and teachers ought to consider in order to
management guru has said that "Maslow's contributionchange their style so as to move toward the
to management was a big one. He pointed out hat youself-actualization of the individual. A summary of these
have to have different personnel policies for differentpoints can be found below:1. Be true to yourself.
people in different situations for them to be truly2. Do not be bound by your culture.
effective."[8]Why 'Y'?Theories X and Y, as developed3. Discover your calling.
by Douglas McGregor fit very nicely into the Needs4. Life is precious.
Theory. If humans are intrinsically searching for5. Do not judge people.
something to help propel them to the next level, and6. See to the satisfaction of basic needs.
have an internal desire to progress, and give back to7. Take time to smell the roses.
society, as is believed by the followers of "Theory Y",8. Learn self-control.
then it goes to reason that the humanistic approach, as9. Don't sweat the little things.
laid out by Maslow would assist these individuals in10. Make the right decisions.These can and should be
reaching their goals. If we believe that human natureapplied to all aspects of life, from your private time,
responds best to a positive, nurturing atmosphere, thenthrough education and even in the work environment in
managers that hold the following beliefs with respectorder to work toward improving yourself and
to their staff should be able to raise them up higher insociety.References1. C. George Boeree, 'Abraham
an attempt to improve productivity, and the individualMaslow, 1908-1970', Huitt, W. (2004). Maslow's hierarchy
goals of the worker:1. Employees view work asof needs. Educational Psychology Interactive. Valdosta,
natural.2. Commitment to goals leads to self-directionGA: Valdosta State University. Retrieved [date] from,
and self-control.3. People will look for situations whereStephen R. Covey, 'The 8th Habit, From Effectiveness
they can receive accountability for their work.4.to Greatness', FranklinCovey Co., Free Press, 2004.4.
Decision-making on various levels can be spreadWikipedia, 'Maslow's Hierarchy of Needs', Educational
among the company and not be the sole responsibilityPsychology Interactive6. Jones, Michael. "Maslow's
of upper management.[9]What's 'Humanism' got to do,Hierarchy of Needs Can Lower Recidivism."
got to do with it?Humanism is the "third force" inCorrections Today 66.4 (2004): 18-22.7. Norman Kunc,
psychology, following the traditional studies of'The Need to Belong: Rediscovering Maslow's
behaviorism and psychoanalysis. Maslow, Carl Rogers,Hierarchy of Needs', Axis Consultation and Training
Rolly May and many others helped to advance thisLtd,, 1998.8. Excerpted from Maslow on Management,
way of looking at the human condition.Humanism has aby Abraham H. Maslow, with Deborah Stephens and
long history going back to the times of the GreekGary Heil, 1998.9. Robbins, Stephen P., 'Essentials of
philosophers of the 6th century BC. It has comeorganizational behavior, eighth edition', Pearson
forward in time and developed into three broadEducation Inc., 2005, p5010. Wikipedia definition for
categories: religious, secular, educational humanism.'humanism', Frederick Edwards, 'What is Humanism?',
When people discuss "humanism" they generally meanAmerican Humanist Association, 1989, Maslow, A., &
the understanding of secular humanism.Lowery, R. (Ed.). (1998). 'Toward a psychology of being
"Humanism is a broad category of active ethical(3rd ed.)', New York: Wiley & Sons.Cameron Switzer
philosophies that affirm the dignity and worth of allIntrmarket Solutions
people, based on the ability to determine right andFukui,
wrong by appeal to universal human qualities-======Cameron has lived and worked in Japan for
particularly rationality, common history, experience, andover 15 years. Originally a researcher and educator he
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specific philosophical systems, and is also incorporatedcommunication "soul to soul". His extensive experience
into some religious schools of thought.Humanism entailsin the culture, coupled with language fluency and a
a commitment to the search for truth and moralitydeep understanding of Japanese ethics, morals and
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humanism rejects transcendental justifications, such asworking to develop a global presence for a titanium
a dependence on faith, the supernatural or divinelymaterial, parts & accessories distributor for the global
revealed texts. Humanists endorse universal moralityeyeglass industry for 5 years, Cam saw the difficulties
based on the commonality of human nature,small/medium sized companies were having trying to
suggesting that solutions to our social and culturalexpand their businesses outside of Japan. He decided
problems cannot be parochial."[10]Humanists generallythey needed help.Currently Cameron owns and
believe the following:[11]1. Humanism is a philosophyoperates a one-man (one dog) SOHO business
focused upon human means for comprehending reality.designed to help foreign and Japanese companies in a
Humanists make no claims to possess or havevariety of industries come together in business in a
access to supposed transcendent knowledge.2.very efficient, effective, and cost-effective successful
Humanism is a philosophy of reason and science in themanner.