Do Diversity Policies Matter?

A recent survey conducted by the National Society ofWhile some corporations are clearly failing in the
Hispanic Professionals (NSHP) asked 268 Hispanicsperformance metrics arena, it may also be true that
their opinion on diversity policies in the workplace. AHispanics, along with other minority groups, have
whopping 72 percent of those surveyed felt thatsomewhat unrealistic expectations of workplace
diversity policies were more words than actions or diddiversity programs. If we assume that one of the most
not make a difference, while only 27 percent felt thatimportant results of diversity policies is the presence of
such polices were necessary in the workplace andmore minorities, disabled, women, and LGBT
benefited Hispanics. While it is probably true that mostemployees in an organization, then what additional
Hispanics surveyed believe in the ideals of diversity, it isbenefits are Hispanics expecting? Should opportunities
apparent from the survey that a large majority offor Hispanics and other "diversity groups" abound
respondents do not feel that its purposes have beenbecause of increased diversity in the workplace? In
accomplished to their satisfaction. On the other hand,my opinion, the purpose of workplace diversity never
human resources executives at many of the largestwas to get a leg up on the white, straight, non-disabled,
corporations in the United States continue to tout theirmale Christian worker, but that may be one of the
advanced diversity policies and the greatresults we currently expect. John Wrench, author of
accomplishments they have made in designing athe commentary "Diversity management can be bad
workplace that closely reflects the US culturalfor you," says that the idea behind diversity policies is
landscape. Who really is correct, the respondents tothat "encouraging a culturally diverse workplace where
the survey or human resources execs? Do diversitydifferences are valued enables people to work to their
policies actually make a difference? The answerfull potential in a more creative and productive work
depends on whom you ask.environment." So if companies create work
Employees and HR execs expect different resultsenvironments where diverse employees are valued
from diversity policies. Corporations and their execsfor their cultural differences, then those employees will
generally expect that diversity policies will fosteressentially find creative solutions to problems and
creativity among their employees and have a positivebecome more productive. When I look at it that way,
effect on business outcomes. "Inclusiveness is...ashould I really be expecting any financial or upwardly
win-win dynamic: it generates opportunities for growth,mobile rewards from any company's well-executed
flexibility and adaptation in the marketplace for both thediversity initiatives? Apparently not, because the goal is
employee and the organization," writes Nancyto make me more productive and creative, not to give
Lockwood, a human resources expert, in "Workplaceme a promotion and a raise.
Diversity: Leveraging the Power of Difference forIf the purpose of diversity initiatives is primarily to
Competitive Advantage." If that were the case, onedevelop a more productive and creative workforce,
would think that diversity initiatives would perhapsthen the NSHP survey is probably right on the money.
increase growth, sales, and even productivity andThat said, maybe the reason why a compelling
eventually positively impact the bottom line. In somemajority of Hispanics surveyed felt that diversity
cases, however, the results of diversity initiativesprograms are more words than actions or make no
appear to be nothing more than periodic tallies ofdifference was because in terms of personal rewards,
employees from "diversity groups" to save thethey really don't make a difference! If Hispanic workers
corporate face. The Diversity Research Network'sexpect to get some sort of personal financial benefit
(DRN) five-year study on the effects of diversity onor a promotion as a result of a more inclusive
business performance found "no strong positive orworkplace, the reality is that it may not happen. More
negative effects of gender or racial diversity onlikely is the case where because of Company X's
business performance." It is interesting to note that inpublic and transparent commitment to workplace
conducting this study, the DRN found it very difficult todiversity, their product or service becomes more
find companies willing to participate for the duration ofappealing to a larger, more diverse market, thus
the study. Of the twenty large and well-known Fortunespurring corporate growth and more internal
500 companies that initially agreed to participate in theopportunities for advancement, eventually leading to
study, only four actually completed the study. Thethe promotion and raise of many employees.
remaining sixteen withdrew from the study for aI believe we expect too many results too quickly from
variety of reasons, some citing time commitments anddiversity programs. If we examine the status of
confidentiality issues, but the DRN found that "not onlyworkplace diversity in the United States as a whole,
had none of the organizations [they] contacted everthe reality is that although it has made amazing strides
conducted a systematic examination of the effects ofover the past two decades, it is still a relatively new
their diversity efforts on bottom line performanceconcept. Bear in mind that it was just 42 short years
measures, [but also] very few were interested in doingago that the Civil Rights Act was passed, the Equal
so." Excuse me? They were not interested inRights Amendment was never passed, and we still
measuring the results of their own diversity initiatives?struggle with discrimination in all arenas of life on a daily
Diversity initiatives cost a great deal of money andbasis. Nevertheless, the US workforce is continuously
require long-term commitments, especially large-scalebecoming more and more diverse, and the fact that
implementations of these initiatives. It is baffling to methere are people in your place of work that are
that with the amount of money many of these largedifferent from you is an accomplishment in and of
Fortune 500 companies probably spent on diversityitself. Even though right now it may seem that diversity
initiatives, they chose not to measure the results. Whenpolicies are somewhat useless because we may not
businesses make investments in new programs,be able to reap immediate tangible benefits, the fact
entities, or assets, it is because they expect thethat we have these policies in this country is a strong
investment to yield additional revenue, competitiveindicator that we are on the right track. Diversity
advantage, realized intangible gains such as enhancedpolices are long-term investments and the link between
productivity, or other measurable results. Moreover,these policies and personal financial success may not
when businesses make such investments thebe immediately apparent.
performance metrics are usually in place well beforeWe have a long way to go in crafting a completely
making the investment. Perhaps one of the reasonsdiverse and inclusive workforce in the United States
why Hispanics view diversity programs asbefore we can fully reap the benefits of diversity and
inconsequential and nothing more than lip service isinclusion in the workplace on an individual level. But as
because they are not presented with verifiable results.the nation continues to become more and more
In addition, as we all are part of the instant gratificationdiverse, all companies will have no choice but to
society that we live in, we expect immediate resultsseriously enact measurable and effective diversity
from workplace diversity programs that are relativelypolicies to meet not only the needs of their employees
new. We often expect short-term results and havebut also their clients and customers. According to the
the tendency to become disheartened andhuman resources consulting firm Hewitt Associates, by
disappointed when those results fail to appear.2008, women and minorities will represent 70% of all
I do not believe that any Hispanic would disagree withnew labor force entrants, and by 2010, 34% of the
the notion that diversity initiatives have tremendousworkforce will be non-Caucasian. This follows the
potential, and I am equally confident that corporategeneral US population trend, as minorities, Hispanics in
execs believe that such programs will eventually leadparticular, are increasing in numbers and purchasing
to additional revenue, as they have expanded theirpower. In the next decade, Hewitt Associates expects
applicant pools to include the best and the brightestthat "there will be a significant labor shortage
from all groups. But if diversity truly is that important,(anywhere from 10-23 million) largely due to baby
why not devise a means of measuring theboomer retirements and a smaller emerging labor pool."
effectiveness of diversity programs prior toIf minority populations are growing, but the labor pool is
implementing them? Sadly, it appears that someshrinking, minorities will eventually make up a substantial
corporations prefer the idea of a more colorfulmajority of the entire labor pool. If this trend continues,
corporate photo and measure the effectiveness ofwe may need to worry about our over representation
their diversity policies essentially by counting heads atin the workforce!
the company picnic. According to Braun Consulting, aThe fact remains that diversity initiatives are
Seattle based personnel and labor relations consultingnecessary and benefit almost everyone, but at this
firm, "Many companies track the success of theirstage, those benefits are more likely to be realized in
diversity efforts in terms of what they DO, notthe long term. If deficient corporations don't get on
necessarily what leads to RESULTS. Or in anotherboard and begin to create meaningful diversity policies
words, they measure what they put out, not whatthat are more than just lip service and that actually do
results they achieve in terms of either profit ormake a difference to all employees-not just
savings." Or in terms of employee satisfaction, for thatHispanics-they'll miss the boat and the giant pile of
matter.money that will float away with it.