| Your skin is the first thing that people notice about | | | | chemical particles small enough to enter the |
| you-at every age! We often take it for granted. The | | | | bloodstream. There are many experts who will tell you |
| fact is we rely on our skin health to protect us every | | | | that a much better choice for topical protection is a |
| day of our lives, as the body's first defense from the | | | | sunblock compounded with zinc oxide, without |
| damaging effects of the environment. | | | | sensitizing chemicals. Zinc oxide reflects the UV rays |
| What you choose to do to your skin has everything to | | | | and is particularly effective for the most sensitive skin. |
| do with the skin results that you will get. Everyday, | | | | We use zinc oxide in our Solar Rx 30+ sunblock, to |
| people use soaps, scrubs, gels, toners, lotions, creams, | | | | provide more complete protection and coverage |
| skin lighteners, brighteners, faders-and the list goes on! | | | | without any chemicals to irritate the skin. As a |
| Most of these products contain chemicals that can | | | | melanoma survivor I choose to avoid titanium dioxides |
| sensitize, irritate and even weaken the skin. | | | | as much as possible on my skin. |
| The absolute worst culprit for lifetime damage and | | | | I also learned that sunscreen alone will not prevent |
| irritation of the skin is the relentless everyday effects | | | | aging of the skin-special attention needs to be paid to |
| of solar radiation. How much time you've spent on the | | | | the delicate face, neck and hands. These areas of the |
| beach blanket or at the pool in your lifetime does | | | | body should be shaded and covered as much as |
| make a difference in how your skin looks today. In the | | | | possible. No effective comprehensive skin protection |
| case of melanoma skin cancer, if not detected early it | | | | plan can be without hats, protective clothing, |
| can kill you. | | | | sunglasses and sunblock. Protection from solar |
| It still astounds me when I hear someone say; "I'm just | | | | radiation in fact requires a plan and some realistic and |
| working on getting a base tan" as if it is good for you! | | | | rational thinking! Your skin health and perhaps your life |
| How did an entire generation flock toward the beach | | | | depends on just how you decide to go about doing |
| with the belief that the sun was good for you and act | | | | this. |
| as if tanning was healthy, attractive and desirable? | | | | Radiation is radiation... Radiation is cumulative |
| Circa 1960's- 70's Tanning culture rides the wave | | | | If you are reading this and saying to yourself, well I |
| Picture a sun-drenched California beach with young | | | | have survived this long without a problem-then I hope |
| muscle builders, beach babes and surfer dudes. Back | | | | you will consider the following for loved ones around |
| then, the "Ho Daddy's" were actually the want to be | | | | you, and especially for your children or grandchildren: |
| surfers that hung out on the beach, in hopes of cruising | | | | Sunburn in childhood is a key determining risk factor for |
| with the beach babes. The genuine surfers didn't care | | | | the most dangerous type of skin cancer - melanoma. |
| about all of the beach hubbub; after all they really just | | | | The experts warn that just one blistering sunburn in |
| wanted to catch the perfect wave and hang ten. | | | | childhood is estimated to double the risk of getting |
| No kidding-the tanning culture did not start in the U.S. | | | | melanoma later in life. |
| until the 1960's. For the countless hours they spent | | | | I grew up with wonderful childhood sailing experiences |
| outdoors in the sun, young people created the | | | | on the Chesapeake Bay. Unfortunately I experienced a |
| foundation for some extensive cumulative skin | | | | blistering sunburn close to the age of nine. Thirty years |
| damage-radiation is real, it burns skin tissue. Skin that is | | | | later, when Dr. Greenway at Scripps Clinic took my |
| tanned is the body's response mechanism to the | | | | chronological childhood history of sun exposure, he |
| repeated injury to their skin. Pictures of Hollywood | | | | concluded that the radiation damage that contributed |
| stars on Malibu and Santa Monica beaches and | | | | to my melanoma most likely occurred between the |
| poolside in Palm Springs and Las Vegas jump started | | | | ages of nine to fifteen years of age! |
| the culture of tanning in this country. And unfortunately | | | | The Mayo Clinic's Leslie Christenson, M.D. stated in her |
| many of them today still continue to fuel the fire! | | | | August 2005 study results; "Because non-melanoma |
| Interesting flashback...if you watch an old period movie | | | | skin cancers generally occur in persons after 50, very |
| on the Turner Classic Movie channel you are likely to | | | | little attention has been paid to their incidence in |
| see cowboys wearing long sleeved shirts, long pants | | | | younger adults and children. We have discovered that |
| and hats and gloves; while western frontier women | | | | these cancers are becoming increasingly prevalent in |
| appear with long skirts, long sleeved shirts, gloves, big | | | | younger people, and if steps are not taken at a young |
| brimmed hats and parasols. As if! | | | | age to prevent these cancers, we may see an |
| Not so long ago it really was all about taking cover | | | | exponential increase in the overall occurrence of |
| from the sun and the elements. Well, I believe it is once | | | | non-melanoma skin cancers." |
| again high time to take prudent cover and understand | | | | The threat is real. Overexposure to radiation, ultraviolet |
| how to protect yourself and your loved ones every | | | | light from the sun or indoor tanning is the greatest risk |
| day of the year from damaging solar radiation. | | | | for skin cancer. Excessive sun exposure for the first |
| Circa 2005 - The stakes are high | | | | 18 years of life increases the risk of melanoma. |
| We are paying a huge price for continually damaging | | | | The clear message here is that we can take specific |
| our skin | | | | actions now to eliminate sunburn in children and young |
| You are never too old or too young to suffer from the | | | | adults. Those actions, taken now, can indeed help to |
| damaging effects of solar radiation. Scientific studies | | | | prevent the epidemic of skin cancer incidence and |
| recently found that having several sunburns over the | | | | death from skin cancer should decrease! |
| course of a lifetime can double or even triple | | | | Early detection and diagnosis is critical to increase |
| melanoma risk, no matter when the sunburns occur. | | | | melanoma survival |
| The fact is there are no safe ultraviolet (UV) rays or | | | | Know the early warning signs of skin cancer |
| safe suntans. | | | | The three main forms of skin cancer are Basal Cell |
| More than half of all new cancers in the USA are skin | | | | Carcinoma, Squamous Cell Carcinoma and Melanoma. |
| cancers. The sun is responsible for more than 90 | | | | Comprehensive skin awareness begins with knowing |
| percent of all skin cancers. Precaution and early | | | | your body and skin! You know your skin better than |
| diagnosis could prevent 100,000 new cancer cases | | | | anyone else. Check your body thoroughly at least |
| and 60,000 melanoma deaths in the U.S. each year! | | | | every three months. Look for any changes. Learn and |
| The Mayo Clinic revealed in August 2005 that their | | | | use the ABCD's as you examine your skin. It is |
| studies have indicated that the incidence of two types | | | | especially important to help your loved ones, your |
| of skin cancer has tripled in women under 40. Skin | | | | spouse, partner and especially children and young |
| cancers are increasing rapidly in people over age 50 | | | | adults to recognize changes in their skin. Early |
| as well. Melanoma skin cancer is rising at an alarming | | | | detection is critical to reducing deaths due to |
| rate. | | | | melanoma! |
| Melanoma is dangerous because it can be a | | | | The early warning signs are commonly referred to as |
| horrifyingly swift and silent killer if not detected at its | | | | (the ABCD's): |
| earliest stages. There are many stories of heartbreak | | | | - A- Asymmetry : one half of a mole does not match |
| of losing loved ones so early in their lives to this type | | | | the other half. Common moles are round and |
| of cancer and leaving a legacy of the importance of | | | | symmetrical. |
| being vigilant and paying attention to the skin's early | | | | - B- Border irregularity: skin cancer may have uneven |
| warning signals. Early diagnosis is in fact the best | | | | or irregular borders; the edges are ragged, notched or |
| chance for excellent cure rates. My defining | | | | blurred. |
| moment....having had a melanoma changed everything | | | | - C- Color: mole is not uniform in color; watch for |
| I will always remember the day when my husband, | | | | varied colors that can range in shades from brown, tan |
| Bob, first noticed a strange-looking spot on my leg. It | | | | or black and also red, white and blue |
| was a glorious summer day in San Diego where we | | | | - D- Diameter: if a spot is larger than a pencil eraser |
| lived aboard our boat, and I had just kicked back and | | | | (6mm or ΒΌ inch diameter it could be trouble; |
| propped up my feet when Bob pointed to a small | | | | melanomas are usually larger than 6mm. |
| waxy spot on the outside of my left leg near my | | | | To be sure use the following guide along with the |
| ankle. It caught me off guard because even when I | | | | ABCD's-Any changes in size, color, shape or texture |
| shaved my legs I had not noticed this funky spot! First | | | | of a mole, new mole, itching or bleeding, a change in |
| it was in a tough place to see it-I actually needed a | | | | skin including a growth that increases in size, a spot |
| mirror to get a good look at it. Second, it was a pearly | | | | that continues to scab, itch or bleed---see a clinical |
| translucent white looking area, like a very thin piece of | | | | practitioner/dermatologist immediately! |
| hot wax had been dripped on my left ankle just above | | | | We have created a cancer awareness card for your |
| the ankle bone. At first glance it was not alarming and | | | | reference see below. |
| only about the size of the tip of my little finger (little | | | | Solar Rx |
| then did I know how much size matters). We both | | | | Keys philosophy on Sun Protection to avoid melanoma |
| agreed to keep a watchful eye on it. About 6 weeks | | | | and skin cancers: |
| later Bob was alarmed when he saw that this "waxy" | | | | We believe in a comprehensive awareness program |
| spot on my left ankle turned bright red. I made several | | | | to avoid life-long solar radiation damage that begins |
| calls to friends in the medical community who urged | | | | with the simple statement: |
| me to get an emergency appointment to a | | | | The best way to prevent skin cancer and photoaging |
| dermatologist. At first I thought they were | | | | is to keep the harmful UV rays from contacting and |
| over-reacting, and then I recalled the tone and urgency | | | | penetrating the skin. |
| in their voices. It had unnerved me and that spurred me | | | | Photoaging, caused by the UV radiation, directly |
| into action. How lucky I was to be referred into Dr. | | | | contributes to the wrinkles, skin blotchiness, redness |
| Hugh Greenway, a renowned dermatology specialist | | | | and collagen and tissue breakdown that show up in |
| at Scripps Clinic in San Diego. Dr. Greenway is an | | | | people as skin damage. Due to excessive exposure to |
| internationally recognized expert in skin cancer surgery | | | | the sun and tanning devices, many young adults are |
| and considered by peer review to be one the best | | | | seeing the effects of this damage at an earlier age---in |
| doctors in America. Within two weeks of discovering | | | | their twenties! |
| the red lesion, I had a skin biopsy and upon receiving | | | | We believe it is prudent advice for all ages--stay out |
| the dermatology report confirming melanoma, I was | | | | of the sun and limit time spent in the sun. Avoid |
| advised to report for surgery within five days. It all | | | | unnecessary sun exposure between 10:00am and 4:00 |
| happened so incredibly fast which served to | | | | pm, when the solar UV rays are the strongest. Use |
| underscore the seriousness of this type of cancer. | | | | sun avoidance protective measures rain or shine, all |
| After having successful Mohs Microsurgery at Scripps | | | | year-round. |
| Clinic, Dr. Greenway was adamant that the most | | | | We understand that complete sun avoidance is not |
| important thing I could do was to be vigilant about | | | | realistic so we offer the following four steps to make |
| limiting the amount of time my skin was ever exposed | | | | people aware of how they can protect their skin and |
| to direct sunlight, especially between the daytime hours | | | | the skin of loved ones from the adverse affects of |
| of 10-4pm. He stressed how UV radiation was now | | | | solar radiation: |
| my arch enemy and how important it was to wear | | | | Prepare for the time that you know you will be |
| sun protection every single day---rain or shine. He | | | | exposed to the sun. The best way is to think of it as |
| instructed me to always wear a hat and protective | | | | creating and using your own portable shading devices: |
| clothing when outside or when exposed to the sun for | | | | Slip on a SPF 30+ long sleeved shirt and long pants or |
| long periods of time, and to cover up while driving or | | | | long skirt |
| even sitting for long periods of time next to a bright | | | | Slop on a SPF 30+ broad spectrum Sunblock with |
| sunny window. | | | | Zinc Oxide |
| Beating rising skin cancer oddsdepends on educating | | | | Slap on a wide-brimmed SPF 30+ Hat with a 4-5 inch |
| people of all ages against conventional thinking | | | | brim |
| Perhaps the greatest education I received is that the | | | | Shades for shielding the eyes-always wear UV filtering |
| use of sunscreen does not mean that you can stay in | | | | sunglasses |
| the sun as long as you like! Yes, really! I learned that | | | | For more information on skin cancer awareness, |
| anytime you spend time outdoors you are risking solar | | | | please see the following resources on our website: |
| radiation damage. Radiation is cumulative. The hours of | | | | - Keys Slip, Slop, Slap, Shades and ABCDs of |
| 10am-4pm remains the most dangerous period to | | | | Melanoma Wallet Card is available for download as a |
| spend any extended time in the sun. Extended outdoor | | | | pdf file ato |
| exposure during these hours should be avoided. | | | | - Mayo Clinic, Research Findings Reported to JAMA |
| Sunscreens in fact absorb or scatter UV radiation and | | | | August 10, 2005; |
| can still allow harmful UV rays to penetrate and | | | | - The Skin Cancer Foundation website |
| damage the skin. | | | | - American Academy of Dermatology website |
| There is controversy and concern about sunscreens. | | | | Wendy Steele, Keys Soap Founder is a Melanoma |
| Sunscreens containing benzophenones and | | | | Survivor. She is an Inner Circle member of the Skin |
| cinnamates act to absorb UV rays before they enter | | | | Cancer Foundation. |
| the skin. The concern is that sunscreens contain | | | | |