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Article #430: How To Avoid Giving Offense Or Being Misunderstood

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There's probably nothing more humiliating certain sex or gender. In other words,
than to make a remark in public and have don't talk about "policemen," but rather
someone take offense at the comment. Some about "police officers"; don't refer to
remarks about individuals and groups can the mailmen," but to "mail carriers." And
even be the occasion for a lawsuit don't refer to our "forefathers," but
against you or your company. instead tour "ancestors."
In modern business language, the spoken The question here is not a matter of
and written word has become a principle, but of practice. Specifically,
battleground. Terms once regarded as will the day be carried on this point by
benign have turned into "fighting words." the adoption of the gender-neutral word
Women, various ethnic groups, older "person"? That is, will words like
parties, and other parties (such as "policeperson," "chairperson,"
homosexuals, or "gays") have become much "mailperson." and waitperson" become
more sensitive to language they believe standard usage? It appears the term
may denigrate them. Using them "wrong" "person" is a ubiquitous in our society
words can injure your reputation, and as the designation "Comrade" was in
even destroy your career. Thus, it's up Chairman Mao's China.
to you, as a speaker, to choose your 4. Avoid the "he/she" pronoun problem by
words carefully. making singular nouns into plurals. For
There are certain general principles you example, suppose you say, "The engineer
can follow that will minimize the chance is a problem solver; he does not know the
you will unintentionally offend a member meaning of the word "impossible."' If you
of the most sensitive groups. But let's say that, some people might be offended
be candid: almost any usage will offend by the male referent "he." A simple way
or at least irritate someone. In this to overcome that problem is add an "s" to
area, "zero defects" probably is an "engineer." That makes the sentences
unattainable goal. read: "Engineers are problem-solvers,
Here are five principles you can use that they don't know the meaning of the word
will help you avoid saying something "impossible."'
offensive: This approach seems to solve the problem
1. Identify people the way they want to with wordiness inherent in always having
be called. If some people of African to say "he and she." Some notable experts
heritage want to be called on language usage may object to the
"African-Americans," then do so. If other principle; their point is that
individuals want to be called "Blacks," historically, "he" as a pronoun reference
do so. The same principle applies with could refer either to males or females.
"gays' (rather than "homosexuals") and These individuals seem to be fighting a
"Latinos" (rather than "Hispanics"). losing battle.
The caution here is that some people 5. Refer to people with disabilities as
don't like the proliferation of that, "people with disabilities." In the
"hyphenated Americans" eyes of many people, calling such
(Italian-Americans, Greek-Americans, and individuals "handicapped" or "disabled"
so on). Some people feel that the is to confuse the individual with the
hyphenation turns people into partial disability.
Americans. These people are in the A caution about using the term
minority, but there are not alone. "physically challenged." To some people,
2. Whenever possible, don't generalize this well-intentioned term implies that
about groups; talk instead in terms of diseases such as multiple sclerosis or
individuals. In other words, don't say, "Lou Gehrig's Disease" are "challenges."
"Women are submissive"; and don't say The further implication would be that
"Men are aggressive." Individual women people who don't overcome their
may be submissive, as individual man may "challenge" have somehow failed is a
be aggressive. Generalizations about ridiculous notion.
groups are always wrong, if not totally, In the politically correct and sensitive
at least partially. society that we are now living in it is
This limitation is that this approach is almost impossible to give a speech
easy in theory, hard in practice. How, without someone taking offense to
for example, is a company's "affirmative something you say, but by following these
action" officer to avoid generalizing five principles you can greatly reduce
about groups? Also, in time of heightened your chances of giving offense or being
racial, gender, and ethnic awareness, is misunderstood.
it realistic to expect people to stop Copyright©2008 by Joe Love and JLM &
generalizing about such matters? Associates, Inc. All rights reserved
3. Don't use words that imply certain worldwide.
jobs or roles are filled only by a






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