| The Disability Discrimination Act states
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| | your site will look on a mobile phone.3.
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| that service providers must not
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| | Your website will appear higher in the
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| discriminate against disabled people. A
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| | search enginesBy making your website more
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| website is regarded as a service and
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| | accessible to web users, you are also
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| therefore comes under this law.Some
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| | making it more accessible to search
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| organisations are changing to their
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| | engines. Search engines cannot usually
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| websites, but many are seemingly not
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| | understand images, JavaScript, Flash,
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| making the adjustments. Disabled people
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| | audio and video content. By providing
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| don't access their website, they say, so
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| | alternative content to each of these
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| why should they care?There are, however,
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| | programs, search engines will have a
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| two very good reasons as to why
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| | better understanding of the purpose of
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| businesses should start taking these
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| | your website. The more confident a search
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| issues seriously:An accessible website
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| | engine is of what your website is about,
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| will make you more moneyAn accessible
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| | all other things being equal, the higher
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| website will save you moneyThere are
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| | it will place your website in the search
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| seven reasons for this being
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| | rankings.4. You will not have to incur
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| applicable:1. Your website will be easier
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| | legal feesThe RNIB (Royal National
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| to manageAn accessible website separates
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| | Institute for the Blind) and the DRC
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| the content (the words and images that we
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| | (Disability Rights Commission) have been
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| see on the screen) and presentation (the
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| | exerting pressure on companies and the
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| way that these words and images are laid
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| | government to make their websites
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| out) of each page. Each web page has an
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| | accessible. Indeed, the DRC is currently
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| HTML (HyperText Markup Language)
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| | investigating 1,000 websites for
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| document, which contains the words and
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| | accessibility ( If your organisation's
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| images for that page (the content), and
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| | website is on this list then you can
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| calls up a CSS (Cascading StyleSheets)
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| | expect to be hearing from them soon.5.
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| document that includes the presentation
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| | The download time of your website will be
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| information - this CSS document is shared
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| | significantly improvedJust 25% of UK web
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| by all the pages on the website. To
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| | users are connected to the Internet via
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| adjust the layout of your website, you
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| | broadband ( You can be sure that if your
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| only have to make changes in one file,
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| | website takes much longer than ten
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| saving considerable time (and therefore
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| | seconds to download then many of your
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| money).2. Your website will be compatible
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| | site visitors will be clicking away and
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| with new browsing technologiesIn the near
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| | you will lose their custom.6. The
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| future, the use of PDAs, mobile phones
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| | usability of your website will be
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| and in-car browsers will all regularly be
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| | enhancedThere is a certain amount of
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| used to access the Internet. The people
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| | overlap between web accessibility and web
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| making use of these new technologies are
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| | usability. It has been shown that a
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| generally high-income individuals. In
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| | usability redesign increases the sales
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| order to reach this lucrative target, you
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| | conversion rate of a website by 100% (
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| will need a website that can work on
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| | You will gain good publicityMake your
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| these machines. To test your website, try
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| | website accessible to everyone and you
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| accessing it on the Wapalizer, a free
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| | can tell the world about it.
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| program available at which shows how
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|
