| Have you surfed real estate sites lately?
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| | bold, and a SMATTERING OF ALL CAPS. (A
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| Many still make some fundamental
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| | little subtlety, please!)
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| mistakes that tend to drive visitors
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| | 10. Hmm, the middle of the page is
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| away, rather than offering a rich
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| | moving, but the sides are just hanging
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| experience that people will return to.
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| | there. This does not seem quite right...
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| A visitor who has come back to your site
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| | (Children, don't ask why, but a long
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| several times is well on his way toward
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| | time ago, people used a thing called
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| picking up the phone or sending an email,
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| | frames.)
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| and beginning a business friendship with
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| | 11. So, what's the main course on this
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| you.
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| | site? Well, tonight we're having some
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| The primary goal of a website should be
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| | canned content: Seven Deadly Mistakes
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| to establish your message quickly and
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| | Sellers Make. (Who cooks up this stuff,
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| simply. Visitors scan sites rapidly, and
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| | anyway?)
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| want to move immediately to information
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| | 12. Excuse me, folks, this text is for
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| that benefits them. Here are some ways
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| | Google! (Repeat after me...home for sale,
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| to stop them from doing just that!
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| | for sale home, sale home, home sale, for
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| 1. Force visitors to sit through your
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| | home, home for...)
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| flash introduction. (It's a bird, it's a
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| | 13. Pop ups! (Back button, please! I'm
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| plane...no, it's the title to this
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| | out of here.)
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| website. If you need a Skip Intro
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| | 14. Have we got a ton of photos for you!
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| button, you're off on the wrong foot.)
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| | Just sit back and relax. They may take a
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| 2. Impress your visitors with some cool
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| | while to load. (Oh, here they are on
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| text on top of background graphics, or,
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| | their trip to Vegas.)
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| even better, some cool text on top of
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| | 15. And speaking of myself, there is
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| background text. (Honey, where are my
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| | sooo much more to say! (And, in 1982 I
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| 3-D glasses?)
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| | received several awards for...)
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| 3. Shake things up with a blast of your
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| | 16. And now you can read my new
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| favorite music. (It's midnight, and I
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| | syndicated real estate blog! (The other
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| think I'll do a little house hunting
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| | day I was chatting with an agent who sits
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| before bed.)
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| | in the cubicle next to me at the office
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| 4. What is this? Blue text over black
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| | about the use of open house signs...)
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| background. (I thought this was a
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| | 17. I'm game! Let's see how long can we
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| website, not a cave. Honey, where's my
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| | make this page? (It's three feet long! Oh
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| flashlight?)
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| | wait, there's more.)
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| 5. Come up with a spiffy new layout for
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| | 18. Cram your hundreds of reciprocal
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| each page. (Let's see, which site was
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| | links on the main page. (What is all this
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| this anyway?)
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| | stuff at the bottom? Aah, helpful links.
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| 6. OK, folks, let's see how well you can
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| | Car repair in Bulgaria?)
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| find your way around! Notice we have
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| | 19. OK, people, let's cut to the chase:
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| dozens of links scattered around the
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| | You either fill out this questionnaire,
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| page. (Honey, get out the ball of string
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| | or nothing doing! (Oh, well, I didn't
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| and bread crumbs.)
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| | really need to be doing this right now.)
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| 7. Here are some fun link puzzles!
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| | 20. Wait, don't leave! Here's some
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| You'll find that some links duplicate
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| | interesting real estate trivia! (Why is
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| other links, but with different names.
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| | the Terra Amata site famous?)
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| Try to guess which! (Oh-oh, I opened
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| | 21. Not so fast, folks! Welcome to
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| this one already.)
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| | Hotel California. Your fancy back button
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| 8. Oh boy, it's one of those ads that
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| | has been disabled! (Relax, said the
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| flash at lightning speed. (May cause
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| | night man, we are programmed to receive.
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| nausea, headaches, blurred vision...)
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| | You can check out anytime you like... but
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| 9. If one font does not make your site
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| | you can never leave.
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| interesting, try six or seven, plus some
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