| Founded in 1895 by Daniel Swarovski, the | | | | stores including H Samuel who have a large |
| company has become a well-known brand and | | | | range of stock - in particular they have lots |
| high street name. In 2006, the company | | | | of crystallized animal ornaments such as this |
| opened up a further 106 stores to add to | | | | cute one of a kitten. |
| current stores and created a combined total | | | | |
| of 673 stores worldwide. | | | | The idea of buying a crystal is also |
| | | | considered cool because crystals are very |
| The company makes many different crystals | | | | much associated with magic and everyone likes |
| creating an opportunity for consumers to | | | | witnessing some kind of magic from time to |
| present as gifts at various occasions such as | | | | time. Swarovski have done and will continue |
| engagements, weddings, birthdays and even | | | | to play on this in the future. |
| Valentines Day. However, many of the | | | | |
| products sold can equally be used to decorate | | | | Swarovski Crystal |
| house and home. In fact, the Swarovski | | | | |
| crystal range includes sculptures, jewellery | | | | Swarovski is part of the swarovski group |
| and figurines all suitable for those that | | | | which comprises of Tyrolit who specialize in |
| want their place of abode to reflect their | | | | manufacturing tools, Swareflex, who |
| modern and fashionable tastes in society. | | | | specialize in road safety, Signity who |
| | | | specialize in gemstones, and Swarovski optic |
| The products themselves range in price from | | | | who specialize in optical equipment. The |
| as little as £10 for miniature items such | | | | company also runs a crystal-themed theme park |
| as key rings to £10000 for more expensive | | | | in the west part of Austria, helping them |
| items such as a dress. The Swarovski brand | | | | acquire an edge in a challenging and |
| can also be found at many leading high street | | | | competitive marketplace. |