| Founded in 1895 by Daniel Swarovski, the | | | | many leading high street stores |
| company has become a well-known brand | | | | including H Samuel who have a large |
| and high street name. In 2006, the | | | | range of stock - in particular they have |
| company opened up a further 106 stores | | | | lots of crystallized animal ornaments |
| to add to current stores and created a | | | | such as this cute one of a kitten. |
| combined total of 673 stores worldwide. | | | | The idea of buying a crystal is also |
| The company makes many different | | | | considered cool because crystals are |
| crystals creating an opportunity for | | | | very much associated with magic and |
| consumers to present as gifts at various | | | | everyone likes witnessing some kind of |
| occasions such as engagements, weddings, | | | | magic from time to time. Swarovski have |
| birthdays and even Valentines Day. | | | | done and will continue to play on this |
| However, many of the products sold can | | | | in the future. |
| equally be used to decorate house and | | | | Swarovski Crystal |
| home. In fact, the Swarovski crystal | | | | Swarovski is part of the swarovski group |
| range includes sculptures, jewellery and | | | | which comprises of Tyrolit who |
| figurines all suitable for those that | | | | specialize in manufacturing tools, |
| want their place of abode to reflect | | | | Swareflex, who specialize in road |
| their modern and fashionable tastes in | | | | safety, Signity who specialize in |
| society. | | | | gemstones, and Swarovski optic who |
| The products themselves range in price | | | | specialize in optical equipment. The |
| from as little as £10 for miniature | | | | company also runs a crystal-themed theme |
| items such as key rings to £10000 for | | | | park in the west part of Austria, |
| more expensive items such as a dress. | | | | helping them acquire an edge in a |
| The Swarovski brand can also be found at | | | | challenging and competitive marketplace. |