| Founded in 1895 by Daniel Swarovski, the company | | | | many leading high street stores including H Samuel |
| has become a well-known brand and high street | | | | who have a large range of stock - in particular they |
| name. In 2006, the company opened up a further 106 | | | | have lots of crystallized animal ornaments such as this |
| stores to add to current stores and created a | | | | cute one of a kitten. |
| combined total of 673 stores worldwide. | | | | The idea of buying a crystal is also considered cool |
| The company makes many different crystals creating | | | | because crystals are very much associated with |
| an opportunity for consumers to present as gifts at | | | | magic and everyone likes witnessing some kind of |
| various occasions such as engagements, weddings, | | | | magic from time to time. Swarovski have done and will |
| birthdays and even Valentines Day. However, many of | | | | continue to play on this in the future. |
| the products sold can equally be used to decorate | | | | Swarovski Crystal |
| house and home. In fact, the Swarovski crystal range | | | | Swarovski is part of the swarovski group which |
| includes sculptures, jewellery and figurines all suitable | | | | comprises of Tyrolit who specialize in manufacturing |
| for those that want their place of abode to reflect their | | | | tools, Swareflex, who specialize in road safety, Signity |
| modern and fashionable tastes in society. | | | | who specialize in gemstones, and Swarovski optic |
| The products themselves range in price from as little | | | | who specialize in optical equipment. The company also |
| as £10 for miniature items such as key rings to | | | | runs a crystal-themed theme park in the west part of |
| £10000 for more expensive items such as a | | | | Austria, helping them acquire an edge in a challenging |
| dress. The Swarovski brand can also be found at | | | | and competitive marketplace. |